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Fast-moving firm adds new paste flavor and mint-free kids collection.
February 9, 2015
By: Christine Esposito
Hello Products has unveiled a new flavor, further pushing the oral care category away from plain ol’ mint. The newest SKU from this upstart brand is Peach Mango Mint, which the firm is rolling out exclusively at Target stores and Target.com. Peach Mango Mint joins existing Hello flavors of Supermint, Pink Grapefruit Mint and Mojito Mint. Also new to the Hello stable is a collection of mint-free kids’ fluoride toothpastes in flavors such as Blue Raspberry, Bubble Gum and Green Apple. Hello Products, which is based in Montclair, NJ, recently revamped its packaging, with toothpaste tubes that are a bit more slender than its original design. Advertising Age recently named Hello CEO Craig Dubitsky to The Creativity 50, its annual list of the most influential and innovative creative thinkers. Dubitsky is scheduled to speak at upcoming Happi’s Brand Building Breakfast Seminar in New York City. For more information on this event, log onto http://seminar.happi.com.
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